I wonder if from now on every big fashion house will create a movie to go alongside their ad campaign? I hope so. I love watching them. I think they should actually start filming proper 60 minute action movies of them - how amazing would that be?
I love the Prada one (above) for A/W shot by Steven Meisel - set in a dreamlike playroom of fabulous bags and accessories in pretty sherbet colours, the models are perfect ivory-skinned dolls. I think this sentence from the press release sums it up in a really beautiful way:
'It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams.'
Ahh. Very Lula magazine and lovely. Now watch it.