French Connection have created a work of art in the name of the 'Cloud' for the Spiring Summer 2012 campaign which encapsulates the whole collection in one image.
The image was created by photographer Gregoire Alexandre with the help of 12 ballerinas and 3 principal models. It's a kind of beautiful human, energetic, floaty collage. See how it was created in the video above 'How to make a fashion advert in 30 seconds'. I love how creative and different it is, especially for a high street store. Very cool.