Odd Molly

I've just been emailed about a quirky cool label cutely called Odd Molly - it's totally Lula mag-ish. Which I heart.
Helena Christensen (as in the Super) has shot the campaign pics for the new collection and Daisy Lowe is the model, enough said, you already know you love it!
Check out the website www.oddmolly.com for stockist info, love the socks (above).

I have to tell you the story on why it's called Odd Molly (also on the website) as I really like it - fashion fairytale-ish:

Who is Molly?

The name dates back to the 80’s and a girl in California who used to hang around with the elite skateboarding crowd. All the girls tried their best to impress the guys, except one. She did her own thing, without any fuss or make-believe. Of course she was the one the guys wanted.

The best part of the story is how she looked her best by being true to herself.

But why Odd? Well, because it is rare to find people with the courage of their eccentricities. Be odd by being yourself.

Molly? That might have been her name. Or maybe not. That's a secret creator Per Holknekt will have to divulge.